Marketing & Media Buying Fundamentals
The diploma program includes: 1.Introduction to Marketing 2.Market Research 3.Target Audience and Buyer Persona 4.Marketing Funnel 5.Marketing Strategy 6.Introduction to Media Buying 7.Advertising Campaign Objectives 8.Advertising Platforms 9.Audience Targeting 10.Advertising Budgeting and Bidding 11.Creative Advertising Strategy 12.Tracking and Analytics 13.Key Performance Indicators (KPIs) and Performance Measurement 14.A/B Testing 15.Campaign Optimization and Scaling 16.Retargeting
About the course
The diploma program includes: 1.Introduction to Marketing 2.Market Research 3.Target Audience and Buyer Persona 4.Marketing Funnel 5.Marketing Strategy 6.Introduction to Media Buying 7.Advertising Campaign Objectives 8.Advertising Platforms 9.Audience Targeting 10.Advertising Budgeting and Bidding 11.Creative Advertising Strategy 12.Tracking and Analytics 13.Key Performance Indicators (KPIs) and Performance Measurement 14.A/B Testing 15.Campaign Optimization and Scaling 16.Retargeting
Application Requirements
1. No prior experience in Marketing or Media Buying is required.
2. A laptop or computer and a stable internet connection are recommended.
3. Commitment to attending live sessions and participating in practical activities.
4. Commitment to completing the required assignments and practical tasks.
5. Recommended age: 18 years and above.
What will you gain?
1. Live Online Training
2. Understanding the Fundamentals of Marketing and Market Research
3. Identifying the Target Audience and Customer Targeting
4. Learning how to Manage Paid Advertising Campaigns
5. Performance Analysis, KPIs & Campaign Optimization
6. Practical Application of Retargeting and Campaign Scaling
7. Certificate of Completion